Linkbuilder we can say a half SEO, he has many responsibilities and mager part in getting Rank. His work decides a site get rank or not, SEO expert just analysis the site health and give reports even work is good or not. So, we can conclude this Page Rank, Search Rank, Site health depends on a link builder. So, if anyone hiring a link builder or becoming a link builder he must have to confirm that he has these things or not, if he has its mean he will be a successful link builder. Link builder must be clever and efficient while he is understood or aware about the below things.
Ways to Create Backlinks
A link builder must be aware about the link building ways which are known as off page SEO types like article submission, blog commenting, bookmarking, guest posting, press release submission etc these are the basic things a link builder must be aware off, simply we can say know off page SEO techniques.
Natural Backlinks
He is capable to know about the links nature, and how to deal with them. A natural link is that link which is present in the clean environment happily approves by the admin and got some attention from the others link builder. If it is a blog comment link must be written well and have positive replies to it then it is called the natural link.
Bad Backlinks
He must know which bad links are because when he knows the nature of the link he avoids doing those things. Bad links are those which are create in the clean and good environment but got some negative feed backs as well spam reports on it this kind of link easily caught by the Google and mark as bad link.
Nofollow & Dofollow
This is the most important thing which a link builder know while start link building. He must know which are Dofollow links? and what are the benefits of them as well which are the Nofollow link what are the benfits of them as well their bas effects. When he go to a blog for comment he must know what is the nature of this blog which type of link I get from here.
How to Explore Site Links
He must know how to explore site links because when he is doing link building and want to see the results of its link building he have to check the link of that site on which he is working. Sometimes he need to track the other sites link to check from where that site getting the links.
Page Indexing
Page indexing is the factor which tells him about the link worth, when he builds a link from a page which is not indexing by the search engines then it’s a time waste. He must know the way to check which page is caching by the search engines which are not in this way he can get only fruitful links.
Link Wheel
A way to make backlinks but the proper way is beneficial and improper way if harmful so, he must know how to make a link wheel with proper way which will benefits me. This is necessary to make for getting links and ranking in the search engines.
Anchor Link & Anchor Text
Basic methodology of link, an anchor link and anchor text makes a hyper link this is understood. He must know which is a anchor text and which is the link then he can easily make hyper link but the way to make is most important thing. There are two main ways to make hyper link which are
- HTML
- BB code
These are the ways to make hyper link, how to make by these ways let me show you.
HTML
<a href=”Link of the site”>Keyword (Anchor text)</a>
BB code
[url=”Link of the site”]keyword (Anchor Text)[/url]
Google Analytics/Webmaster
To check its link building performance he must be aware of GA (Google Analytics) and webmaster tool to check traffic by their work, link by their etc. There are many factors a link builder will see in these tools to check their performance.
Site Analysis/without tools
He must know all about the site or basic things of a site with a glance only because, when he is doing link he has no time to check each site on the tools to check its Dofollow or Nofollow, if its blog then its updating daily or not. He must be able to feel about the site, blog status with a glance.
Sitemap & Its Importance
Link builders are not aware of this nowadays they are just making links. Sitemap is a basic thing is a site has it that must be indexing in the Google because it’s a map of complete site which allow visitor to run at.
Competitors
Most of the link builders I see not aware about their competitors but they are doing link building why? I don’t know. Link builder must know about the competitors of that site which he is working on if he knows all about its competitors he will be more efficient I’m dam sure. He will updated with competitor moves what they are doing and what I have to do he will know all things.
Site Nature
Link builder must have this ability to check site nature even site is on wordpress, droopal, joomla or on php, asp and HTML. This thing makes a link builder more efficient and smart.
Page Rank/Keywords Rank
If he is not aware about the Google Page Rank how he can see their link building result? This is very common thing almost everybody on the internet is aware about it. Then what is keyword rank by knowing this he can see its link building result on which keyword he is working on.
Work Results
Awareness about their work result make more efficient link builder because when he see the bad results he will improve the work and do it smartly than the previous work this makes a link builder more intelligent and smarter.
Updated with Search Engines
Nowadays many updates come by the search engines like Google penguin, Google Panda update. When he will aware about these updates he must apply then in his work for the sake of good results. Then it’s the most important factor a link builder aware off otherwise he will on wrong side while Search engines show him and that would be very bad.
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